Al B. Sure! is an American R&B singer, songwriter, and record producer, born Albert Joseph Brown III on June 4, 1968, in Boston, Massachusetts. He emerged in the late 1980s, becoming a prominent figure in the new jack swing genre, which blends R&B with hip-hop influences. His debut album, "In Effect Mode" (1988), featured the hit singles "Nite and Day" and "Off on Your Own (Girl)," both of which showcased his smooth falsetto and laid-back style. Sure! won the 1991 American Music Award for Favorite Male Soul/R&B Artist and was nominated for a Grammy Award. His second album, "Private Times... and the Whole 9!" (1990), further solidified his status, producing the hit "I Love It (Papi Aye Aye Aye)." Al B. Sure! played a significant role in shaping the sound of late '80s and early '90s R&B, influencing later artists with his vocal style and production. His contributions helped pave the way for future R&B artists, and he remains a respected figure in the genre. Additionally, his work as a producer and songwriter for other artists expanded his impact on the music industry.